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Vertellis: The Story of Us

hello vertellis

We never thought a conversation over dinner about personal development was going to be the start of a journey around the world!

But that’s exactly how it all started: a couple of friends who happened to be in the same place at the same time, getting together and sharing their experiences, ideas and plans for the future.  

In this blog post, we will share our story, the key moments, the lessons we’ve learnt and the inspiring moments we’ve had together, all thanks to you - the amazing Vertellis community! 


This is Vertellis and The Story of Us


“You should meet my friend Bart!”

It was 2016 and an introduction from a mutual friend, in Bali, led to Lars, Bart and Liz (who was almost 6 months pregnant in this picture!) spending a week together and deciding to live a whole month in “top performance” mode. At the time, that meant healthy eating, regular exercise and using tools that can help anyone become their best self.


“We’ve turned a set of handmade cards into a game for Christmas!” 

That’s exactly what Bart and Liz did for their families at Christmas and it was such a great success that, together with Lars, they decided to do a crowdfunding campaign and turn it into a product that can be enjoyed by many more families in the Netherlands. They started in September 2016, enlisting friends and families for support, and their target was 500 pre-orders to start production. 3 months later, the first edition of the Holiday Edition game reached 25,000 games sold before Christmas in the Netherlands!


“This will make for such an awesome game at Thanksgiving!”

...and that’s how Lars, Bart and Liz met Willem. It was an instant connection, they got on so well and became really good friends, that by the end of September 2017 the Holiday Edition game was available in English, in the USA. Germany, Denmark and Sweden followed by the end of the same year and the Relationship Edition as well as the Family Edition games were introduced in the Netherlands. The biggest lesson learnt that year? THINK BIG! When you think big, you can make incredible things happen!


“When you work with great people you make great things happen!”

Having the Holiday Edition, the Relationship Edition and the Family Edition available in 5 countries and 5 languages, meant that the team started to grow. A shared love for personal development, connection and honest communication was what brought us together and made our team work so well from day 1. Having the freedom to work from anywhere in the world and learn new skills, expand our knowledge, experiment and create our own journey is what makes us happy. We are grateful to have met one another and to make so many great things happen, together!


“What went well today? What could go better? What motivates you?”

These were just some of the daily self reflection and mindfulness questions that we were asking ourselves while working together. And that’s how the Vertellis Chapters was born: from our own habits and daily practices that we naturally developed in our team. The Chapters was launched in the Netherlands in 2017 and within a few months it took USA, Germany, Denmark, Sweden and UK by storm! By 2018, the Holiday Edition and the Relationship Edition games were available in France and Spain as well. Our mission was to inspire 1 million people with our products around the world and that goal came to life by the end of 2018! 


“Surprise someone!”

...and so we did... Translating from Dutch into 6 languages hasn’t always gone smoothly. Missing the nuance of one word in Dutch meant that a whole inventory of the English version of the Holiday Edition game had a question card that read: “Who would you like to burn?” instead of “Who would you like to surprise?”. Ooopss! 

Translation hasn’t been the only obstacle we have gone through and lesson learnt. Inventory, quality, delivery, but also natural disasters such as the three big hurricanes of 2017 - Harvey, Irma and Maria - in the USA, meant that our team had to pull together and make things happen for our customers, fans, and the Vertellis community. And so we did. A BIG THANK YOU to you and to our team for all the support and love you have shown us!


“Teach mindfulness to our KIDS!”

The idea to launch this journal for kids was driven by the fact that today's education system is mostly focused on increasing knowledge (or maybe just passing tests) and doesn’t spend time on personal emotional development. And so, in 2018, we ran a crowdfunding campaign in the Netherlands to bring Vertellis KIDS to life that was a big success. Seeing the powerful impact that Vertellis KIDS had on parents & kids in the Netherlands, we decided to take Vertellis KIDS global and, earlier this year, we hosted crowdfunding campaigns in the USA and Germany with a goal to get 500 pre-orders to start production. We reached that goal and our dream to help kids & parents connect while increasing positivity, confidence & emotional intelligence in our children is becoming a reality. 


Thank you for being part of this journey!
You can always connect with us on Facebook, IG (@vertellis) or via email: 


With lots of love,

Team Vertellis